7 Benefits of Digital Bulletin Boards over the Traditional Ones

In the last decade, everything in our world has become digital. Technology is evolving at an incredible rate and you need to keep up to date with what's new in order to stay ahead of the curve. Essentially, digital transformation is the process of computerizing formerly manual tasks. The primary motivation behind this is to save both time and money. For a long time, workplaces and institutions have relied on bulletin boards to disseminate information. Yet, most of the time, these alerts do not live up to their name since they get lost amid hundreds of other communications. Because of this, there is a possibility that their time has run out. Using digital signage for content impact can potentially be a source of information.

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You've likely seen a bulletin board if you've ever worked in an office or school. Bulletin boards are a great way to communicate important information, whether it's upcoming events, job postings, or policy updates. But in recent years, a new type of bulletin board has emerged: the digital one. Digital bulletin boards use screens and software to display information, offering several advantages over traditional bulletin boards. In this article, we'll explore seven benefits of digital bulletin boards over traditional ones.

1. Dynamic content

One of the most significant advantages of digital bulletin boards is the ability to display dynamic content. Traditional bulletin boards are static - once you pin something up, it stays there until someone takes it down. But with digital bulletin boards, you can display a variety of content that changes regularly. For example, you could show a scrolling ticker of the latest news headlines or feature rotating photos of events and activities.

The ability to display dynamic content means that your bulletin board is always fresh and interesting, which can encourage people to engage with it more often. It can also be a great way to highlight timely information, such as weather updates or emergency notifications.

2. Cost-effective

Traditional bulletin boards can be expensive to maintain. You need to purchase supplies such as push pins and paper, and someone needs to update and curate the content regularly. But digital bulletin boards can be much more cost-effective. You can easily update digital signage content remotely without needing to print anything or visit the bulletin board. Also, because the content is displayed digitally, you don't need to worry about wear and tear or replacing damaged paper.

Several digital signage software options are affordable and easy to use. You don't need to invest in expensive hardware or hire a dedicated IT professional to manage the system.

3. Eco-friendly

In today's world, sustainability is a major concern for many organizations. Traditional bulletin boards can contribute to waste, often requiring paper and other disposable supplies. But digital bulletin boards are much more eco-friendly. Because the content is displayed digitally, there's no need for paper or other physical supplies.

In addition, digital bulletin boards can help reduce energy consumption. Some digital bulletin board systems have energy-saving features, such as turning off the screen when it's not in use. Using less energy can reduce your organization's carbon footprint and save money on energy bills.

4. Increased engagement

Traditional bulletin boards can be easy to ignore - after all, they are just a static display of information. But digital bulletin boards can be much more engaging. With the ability to display dynamic content and multimedia, you can create a more immersive experience for viewers.

For example, you could display a recent event video or feature an interactive quiz. By making your bulletin board more engaging, you can encourage people to spend more time interacting with it and absorbing the information.

5. Centralized management

Managing a traditional bulletin board can be time-consuming and challenging, especially if you have multiple boards spread throughout a building or campus. But with digital bulletin boards, you can manage everything from one centralized location.

Digital bulletin board software typically allows you to create and schedule content, set up different displays for different areas, and track analytics to see how the content is performing. It can make it much easier to keep your bulletin board up-to-date and relevant.

6. Flexibility

Traditional bulletin boards are typically limited in terms of what they can display. You're limited to paper and other physical supplies and can only show what you can fit on the board. But with digital bulletin boards, you have much more flexibility. You can display various content types, including videos, images and text, while creating custom layouts and designs that reflect your brand or organizational culture. This flexibility allows you to create a bulletin board that's truly unique and engaging.

In addition, digital bulletin boards can be customized for different locations and audiences. For example, you could have a bulletin board in the lobby of your office building that displays company news and updates and a separate bulletin board in the break room that displays information about upcoming events and activities.

7. Real-time updates

In today's fast-paced world, information can quickly become outdated. Traditional bulletin boards can be slow to update, especially if you have to go to each board and replace the content physically. But with digital bulletin boards, you can make real-time updates from anywhere.

For example, if there's a change in the schedule for an upcoming event, you can quickly update the bulletin board to reflect the new information. It can be especially important during emergencies, where timely updates help keep people safe and informed.

Digital bulletin boards offer a range of benefits over traditional bulletin boards, from increased engagement to cost savings to real-time updates. You can create a more dynamic and engaging communication tool tailored to your organization's needs using digital bulletin boards. Whether you're looking to share important updates, promote events and activities, or showcase your brand, digital bulletin boards offer a flexible and powerful solution. Consider making the switch to a digital bulletin board today.

While traditional, analog building directories may still exist, the majority of businesses &#; of all sizes and across industries &#; have made the switch to digital solutions. Given their broad utility, attractive design and reasonable pricing, it&#;s easy to see why digital directories have become so popular over the past five years.

What is a Digital Directory Board? 

Digital directory boards help visitors, employees, customers and guests locate specific areas of a building or campus. This can include a wide range of locations &#; mall stores, businesses within a commercial office building, airport terminals and gates, conference rooms, or the offices of various individuals, such as employees or team members, for example.

What Types of Digital Directories are Available?

Digital directories are available in several styles, some more complex than others. 

• Non-Touch Static: These digital directories display the same information at all times. They are common in office building lobbies, where they show a list of offices, usually by business name, alongside their location, like floor and suite number.

• Non-Touch Dynamic: These digital directory boards are not interactive but they are able to display more information by rotating through a set number of pre-programmed screens. While they most often show typical directory information, screens can also be added to display weather, traffic and news, too.

• Touchscreen and Interactive: Digital directories that can be manipulated by the user are the most expensive, but also offer the most utility. They also offer greater opportunity to capitalize on the larger investment via avenues such as paid local advertising.

Which Businesses can Benefit from Digital Directory Boards? 

Digital directories can be found in any number of environments. Some of the more common places they appear are airports and other transportation hubs, hospitals, shopping centers, judicial complexes/justice centers, office buildings, and college campuses. 

• Office buildings

  : Digital office building directories are usually located in the lobby, and depending on the size of the building, are sometimes available on each floor.

• Healthcare

  : Large hospital campuses can benefit from digital directories to help patients feel more comfortable and less anxious about finding their way around a new place.

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• Schools

  : College campuses were some of the earliest adopters of digital directories. Given they are some of the only places around that regularly &#;turn over&#; ¼+ of their population, it&#;s easy to see why they would be needed.

• Judicial complexes and justice centers

  : In larger cities and county seats, judicial complexes can be enormous, as well as confusing to navigate. And, for the vast majority of visitors, it&#;s likely their first (and hopefully, last!) time on the campus, which means there&#;s unlikely to be enough time for them to familiarize themselves with their surroundings well enough to become comfortable with them.   

• Transportation hubs

  : Airports have quite a range of different locations that travelers may need to find. It&#;s not just gates, but instead, restrooms, lost luggage, baggage claim, airline assistance, restaurants and stores, too. 

Where can a directory board be placed?

One of the many benefits of digital directories is that they are available in many different sizes and able to be placed almost anywhere:

• Movie Theaters

  : Cinemas can use digital directories to display which movies are playing and what times, as well as the specific theater each film is playing in. They can be placed both at the ticket booth, and inside the lobby.

   
• Malls

  : Shopping centers utilize directory boards to display store locations at regular intervals within the building. They are most often hung from ceilings at a level that is eye-catching but unobtrusive.

• Bus Stations

  : Transportation centers use digital directories to help passengers locate the correct bus terminal, as well as arrival and departure times. They can be located at ticketing areas, as well as at each terminal.

   
• Hospitals

  : Healthcare campuses often use directory boards in multiple areas to help assist visitors in finding departments, offices and individuals, as well as common areas like cafeterias and gift shops. They are usually placed wherever there is heavy foot traffic, such as by elevators or in lobbies.

   

7 Main Benefits of Interactive Digital Directory Boards 

While digital directories that are configured with touchscreen, interactive capabilities may be more expensive, the range of benefits available can make them well worth the higher price. Some of these include:

1. Customizable messaging: Messaging can be updated regularly in order to keep it relevant and useful to its intended audience. In environments like hotels or conference centers, for example, digital directories can be used to communicate information about events and meetings, even when they change frequently from day to day. 

2. Better user engagement and attention: Interactive digital directories are far more modern and attractive than their analog counterparts, leading to better and more user engagement. They are a simple way to help update and modernize a range of spaces, in particular, office building lobbies. 

3. Ease of updating and scheduling: Because digital directories are computerized, they can be easily updated remotely, and new content scheduled to be pushed out on a regular basis. Colleges and universities utilize this feature frequently in order to help students and staff identify classrooms and lecture halls, especially when spaces are shared and users change frequently. 

4. Effective in emergency situations: In the case of an extreme weather event or area safety lockdown, digital directory boards, like those found in &#;smart cities,&#; can be used to quickly broadcast emergency information. 

5 .Helpful for wayfinding and navigation: Interactive digital directories can be integrated with software that allows them to be used for wayfinding and navigation, including turn-by-turn instructions, mobile handoff, and lighted paths. Large educational campuses, in particular, often find this type of utility helpful for directing new students and visitors to their destinations.  

6. Revenue generation: Digital directories can be used as an additional revenue source when partnering with local and national businesses to display paid advertisements. Shopping centers are one of the most common environments to find directories that are also used to show ads.

7. Branding and Brand Awareness: Digital directory boards can be customized with &#;wraps&#; or powder coated with the company&#;s brand colors and/or logos. Another way to reinforce branding is with on-screen messaging that can be shown on the &#;attract&#; screen, interspersed with other screens, or even presented subtly on every screen in the rotation. Nearly every organization that invests in digital directories chooses to take advantage for at least one of these forms of branding, from ball parks to office buildings. 

How to create a digital directory board for your business

Digital directories are incredibly popular and can be one of the most affordable types of kiosks to build. In order to get the process underway and have it running smoothly, there are some simple steps to follow:

1. Find a reputable digital signage developer and provider:

   There are many kiosk companies in the digital signage space. However, most are fairly new, and almost none provide turn-key manufacturing services from design to deployment. Choosing a partner who has been in business for many years and can provide end-to-end service, like REDYREF, can help ensure the project&#;s success.

2. Discuss your company's use case for digital boards:

   This is important because it is what will determine the size and type of display needed, as well as any software, components and integrations required. 

3. Review the development proposal and quote, as well as any installation or service agreements:

   Review the proposal and quote, make sure that all of the requested requirements have been met, and don&#;t be afraid to ask questions.

4. Approve proposal for manufacturing

   : Even if they handle the design and sales aspects of their kiosk programs, most kiosk companies do not manufacture their digital directory boards, but instead, bid them out for manufacturing elsewhere. Companies like REDYREF, however, manufacture their products on-site, and even welcome customers to watch their kiosks being fabricated and assembled right in front of them, whether they are working on a kiosk prototype or full production run.  

5. Deployment:

   If an installation or service contract was included in the proposal, the kiosk company will install the digital directory based on that agreement, and will be available to troubleshoot any issues at that time, or in the future. This often includes training staff on how to use, maintain and update the digital directory. As a full-service kiosk solution provider, REDYREF is able to provide all of these options to customers as part of their kiosk manufacturing and service contracts. 

Why Choose REDYREF for Digital Directories?

Whether for hospitality, healthcare, educational, or office management needs, REDYREF offers kiosks manufacturing for a range of digital directory designs suitable for every environment. From static digital personnel listings, to interactive maps, weather, stock prices, digital advertising and local area information, our directory software can be customized in hundreds of ways in order meet the needs of our customers. Ready to learn more? Contact REDYREF today by requesting an online quote, or giving our sales team a call at 1.800.628..

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