Felt Bicycles to be sold as Pierer Mobility concentrates on ...

In the ever-evolving world of cycling, big changes are happening at Pierer Mobility as the Austrian conglomerate restructures its focus. The company's strategic choice to divest from Felt Bicycles signals a significant shift, leaving industry insiders and cycling enthusiasts eager to see what lies ahead. ## A Strategic Realignment at Pierer Mobility Pierer Mobility, renowned for its portfolio of motorcycle and e-bike brands like KTM, Husqvarna, and GasGas, has decided to sell Felt Bicycles, a brand well-established in the cycling community. This move, aimed at sharpening Pierer Mobility's focus on its core business, involves transferring the reins of Felt Bicycles to a consortium led by Florian Burguet. ## Impact on Felt Bicycles Felt Bicycles, with its roots tracing back to 1991, has been a pioneer in the cycling world, particularly in time trial and triathlon bikes. Despite changing ownership multiple times, Felt has remained committed to innovation and quality. With its impending transition under new leadership, the brand is expected to continue producing high-quality bikes and maintain its prominent status in the industry. Check now

While Felt will be sold, the brand is expected to continue making bikes in 2024 ## The Transition Process Although the sale of Felt Bicycles hasn't been finalized yet, the process is likely to conclude in the first half of 2024. Florian Burguet, previously the managing director of KTM Canada, will head Felt Bicycles post-sale. This transition marks Burguet's shift from a board member of Pierer Mobility to the helm of a brand that remains a favorite among cyclists. ## Pierer Mobility's Broader Strategy The decision to offload Felt Bicycles isn't an isolated one. Pierer Mobility is also divesting from the R Raymon bicycle brand. These moves are part of a broader strategy to concentrate resources and efforts on their lucrative motorcycle and e-bike divisions, ensuring sustainable growth and profitability. ## The Market Context The cycling industry has faced significant challenges recently, from post-pandemic adjustments to economic pressures like inflation and rising costs. Retail giants like Wiggle Chain Reaction Cycles entering administration highlight the volatility. Pierer Mobility's restructuring, including the sale of Felt Bicycles, reflects a response to these market dynamics. Goto Jiatong，felt wheels supplier As we look forward to 2024, the cycling world watches with anticipation. Pierer Mobility's strategic realignment and Felt Bicycles' new chapter under Florian Burguet promise to bring exciting developments and innovations in the sector.