5 Innovative Packaging Designs That Will Make You Look Twice

Friday, 14 May

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Legacy brands, established retailers and out-of-the blocks start-ups are connected by a recurring question: how can I make my packaging unique? In competitive and changing market, the answer is increasingly: Innovate packaging.

What is innovative packaging?

Innovative packaging typically includes containers, boxes and wrapping that introduces new things or new methods. This type of packaging presents new ideas, and new customs of delivery. Innovative packing emphasises individuality and communicates brand messaging with imaginative and resourceful solutions.

Innovative packaging solutions are widely desired yet can be elusive. But in a crowded retail marketplace, eye-catching design is a necessity.

Products need to utilise packaging so that it leaps from the shelfor screen, provides an engaging unboxing experience, and subtly communicates core brand messaging such as sustainability or a luxury ethos.

Behind every innovation lies inspiration. That&#;s why we&#;ve selected five packaging designs that exemplify best practices, stimulate creativity &#; and look absolutely stunning, too.

Coach

We specifically selected Coach as our first selection for its beautiful encapsulation of must-do&#;s. It proves that innovations need not be complex, nor overtly intricate.

Coach imparts its luxury ideals with black boxes that appear to the consumer as weighty, considerable objects. The brand achieved this simply through selection of colour, invisible lines that connect the top and bottom compartments, and the use of robust material.

The result is a package that demands to be kept and not discarded. Its heavy, keepable feel is consistent throughout the entire range.

Innovation is sometimes defined by reduction rather than addition. So, for gifting packages, rather than re-think the design or include additional wrapping, Coach fortified the existing packaging&#;s strengths with the simple edition of an elegant bow.

Using a key brand colour for the bow, an orange-brown often weaved into Coache&#;s new bag and clothes collections, gives credence to the simple ingenuity behind this subtly creative packaging.

MATCHESFASHION

From the discreet inventiveness of the Coach design, we move to the technical innovation and daring design of MATCHESFASHION.

If you have purchased any type of luxury product over the last decade or so, you&#;ll have noticed a marked theme. Block colours, simple clean fonts, and an absence of logos. Even the primary logos of luxury brands have adapted to this minimalism.

When Heidi Slimane removed the word &#;Yves&#; from Saint Laurent&#;s brand packaging, it signalled the new era of diminution, with brands including Burberry, Balenciaga, and Balmain (and that&#;s just the B&#;s!) altering logos to adhere to this clean aesthetic.

This allowed MATCHESFASHION to distinguish themselves via an inspirational marble packaging design. Its success and recognisability have seen it incorporated into something of a secondary logo, and it features as the backdrop to its app icon.

While the logo itself reflects the prevailing retail trend, using it atop of the expressionist marble pattern gives the packaging an unmatched individuality.

The use of marble is not coincidental. It delivers a notion of luxury. And with most competitors opting for minimal designs, it remains memorable and distinctive to the consumer.

That clever packaging innovation was reinforced by another one. We recently worked with MATCHESFASHION to create a new, sustainable packaging solution that retained this iconic marbling design.

It remains distinct and recognisable. And now, working with Delta Global, the luxury packaging is entirely sustainable too, thanks to our bespoke technology, the Delta Global Removable Magnet System® 

Ted Baker

Campaign packaging provides an opportunity to be truly inventive. Ted Baker&#;s Chronicles of Yarnia is a standout example of the creative heights to which innovative luxury packaging can ascend.

The carrier bags imaginatively transmit familiar elements of the Christmas experience: the Christmas jumper design, Christmas cracker humour in the form of a pun, and depictions of Christmas iconography rendered as if by stitching. Even the book it chooses to pun is connected to Christmas.

The entire design works because, through a selection of playful colours, the spirit of the season is replete within the brand packaging. It draws a smile and evokes a longing for the festivities and celebrations that we associate with yuletide.

We would love to see Ted Baker&#;s Chronicles of Yarnia become a staple of Christmas high streets, in the same way certain beverages and foods are reintroduced by brands each year. Perhaps we&#;ll add it to our Christmas list.

Tory Burch

For more Creative Packaging Solutioninformation, please contact us. We will provide professional answers.

Sustainable packaging is swiftly becoming the norm, with brands eager to meet responsible business ethics and meet the demands of a new, socially engaged and environmentally aware consumer.

We&#;ve already discussed how we helped MATCHESFASHION meet those obligations. And when luxury label Tory Burch approached us to embolden their sustainability strategy, we knew, through innovative processes and design, we could create something beyond recyclability.

Development began with reusability. Working closely with Tory Burch, we ensured the packaging could be repurposed as a luxury tote. The meticulous embossing elevates what would ordinarily be a reusable bag into something luxe, contemporary, and eco-friendly.

Similarly, we utilised removable straps that allow repositioning for gift wrapping or making a bag of your own creation.

Neal&#;s Yard

A useful consideration to help brands find creative packaging solutions is to ask: what makes your business distinctive? For Neal&#;s Yard, the answer lay within an organic, natural approach to make-up and skincare.

Clever cosmetic packaging can be tricky, often lacking a personal touch to connect brand and buyer. Neal&#;s Yard was able to incorporate core brand messages and connectivity with the consumer with a neat, inventive solution.

Including an in-box message within a natural and organic-looking exterior, Neal&#;s Yard can talk, in their own brand voice, directly to the recipient.

The message emphasises care, wellbeing, and thoughtfulness, conveying its brand ethos and ensuring those values are being delivered directly to the customers, and are contained at the heart of the product itself.

And this underlines an essential component of creative packaging &#; when we innovate, the consumer experiences is integral to the process.

Find you innovative packaging solution

For more information on our range of innovative luxury packaging, contact the Delta Global team today. 

When it comes to catching customers' attention and keeping them loyal to your brand, the look of your product can be powerful! 72% of Americans say a product's packaging often influences purchases. 

Creating brand-consistent packaging for your products is a simple way to increase brand recall, develop a recognizable aesthetic for your company, and increase customer loyalty.

5 Strategies for Engaging Customer Packaging

Read on to learn different ways to bring fresh creativity to your packaging and use it as a tool for customer engagement! 

1. Keep Packaging Consistent 

Maintaining a uniform brand presentation can lead to a revenue increase of up to 33%.

So, when designing your product packaging and labels, stay consistent with your branding. Use the same font style on all your print materials and packaging, lean into your signature brand colors, and include your company logo.

The more often consumers see that color, font, and logo, the more recognition they'll have for your brand.

2. Packaging Gone Green

In recent years, customers have been increasingly aware of the environmental impact of their purchases, and your brand's sustainability can definitely influence its popularity.

71% of consumers say they are more likely to buy brands with paper or cardboard packaging that's sustainable, reusable, or recyclable. Switching up the material for your packaging can have a big payoff for customer loyalty.

3. Try Sensory Packaging 

By engaging their senses, draw in customers and get them curious about your company's products.

Use a printed tissue paper insert to add a scented feature to your packaging or create a cutout window so customers can touch or see the product inside. 

You could even incorporate 3D features into your packing with embossing or debossing words or your company's logo. 

Sensory options like these can create a more tangible, exciting experience for the customer while building trustworthiness and transparency, which is essential for brand loyalty.

4. It&#;s Not Just What&#;s on the Outside

Don't underestimate the inside of your packaging design!

Customers love the excitement and engagement of opening a product up, only to find another surprising detail inside. Don't shy away from bright colors and playfulness in your design, and think outside the box (or, rather, inside the box!) regarding how to utilize every inch of your package space.

For example, a package insert with a coupon for their next purchase or stickers with your logo or slogan can turn customers into loyal fans.

Customers remember brands that display unique characteristics the best- so allow your brand's personality to shine through by including a bold pattern, quirky message, or 3D detail inside your package.

5. Embrace the Product Itself 

If you're selling meat, incorporate the animal into the package's design- if your product is headphones, use music notes on your packaging.

Cookies could come in a box designed to look like an oven, or a cleaning product could come in a package with bubbles. 

Simple and effective aesthetic references to the product on your packaging will help customers instantly connect with your brand! They'll know from just a glance at the container that your company will deliver a product that meets their needs.

Using these ideas to create new, innovative packaging for your company is made easy by collaborating with our team, where we deliver high-quality print solutions for all your business's needs! 

FAQs:

What is the impact of consistent packaging on brand recognition?

Consistent packaging significantly boosts brand recognition by reinforcing the visual elements like color, font, and logo, which helps customers easily identify and recall your brand.

Why is sustainable packaging important?

Sustainable packaging is crucial as it meets the growing consumer demand for eco-friendly products, enhances brand reputation, and can increase customer loyalty by reflecting your brand&#;s commitment to environmental responsibility.

How does sensory packaging enhance customer experience?

Sensory packaging engages multiple senses, creating a memorable and immersive experience. Features like scented inserts, textured materials, or visual windows can make the unboxing process more exciting and trustworthy for customers.

What are some creative ideas for internal packaging design?

Internal packaging design can include bright colors, playful elements, and surprises like coupons or stickers. Incorporating unique patterns, messages, or 3D details inside the packaging can enhance customer engagement and brand recall.

Are you interested in learning more about Smart Print Solutions? Contact us today to secure an expert consultation!