What is Kraft Corrugated Padded Mailer and Why Do We Use Them?

These are made with a poly exterior and a poly interior/bubble layer. Typically they are made with a combination of HDPE #2 and LDPE #4 plastic and (unless they have foil or metalized plastic lining, which a small set does) can be recycled wherever grocery bags are accepted. Currently, most poly bubble mailers have no recycled content and are made with only virgin material.

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EcoEnclose is proud to have released a line of bubble mailers with 50% recycled content. These are the most eco-friendly mailers on the market. In addition to their recycled content, they have a dual peel and seal and tear strip for reusability, are 100% recyclable and are Made in America.

Bubble mailers are complex to manufacture, and the construction and sealing process is susceptible to temperature and melting points and highly partial to the purity and consistency of virgin content. It took us a long time to get to this level of recycled content, but we&#;ve learned a lot. We are moving forward from here, constantly pushing up recycled content levels with each iteration to eventually get to 100% recycled content.

You may have found other recycled bubble mailer options if you&#;re looking for eco-friendly bubble mailers. We dug into these options as we developed our recycled bubble mailer and learned that their claims could be vague.

If you see a recycled mailer that claims 5%, 10%, and 30% recycled content, it is likely the case that &#;up to X% of the outer layer of the mailer&#; is made with recycled content. If this is the case, it would mean that the outer layer has an arbitrary amount of recycled content, based on what the manufacturer had as scrap from their recent production runs. More than likely, the bubble and capping layers (internal) of the bubble mailer are made with only virgin poly. Given this, a mailer stating 30% recycled content would have between 0% to 16% recycled content when looking at the entire mailer, and you wouldn&#;t know the exact recycled content in the particular bag you purchase get.

When looking for recycled bubble mailers, we recommend asking suppliers for a breakdown of recycled content by layer within their mailers. Confirm that the recycled content is consistent and verified, and consider asking them where their product is manufactured.

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These questions may sound like overkill, and we know companies aren&#;t typically trying to make misleading claims. They often take the information they receive from their supply chain at face value without asking hard questions. Because the supply chain for most items (especially packaging) starts in Asia, it is often impossible for them to verify claims.

Finally, while the Federal Trade Commission has excellent guidelines for Green Marketing, there aren&#;t certifying bodies that verify recycled content claims (in the same way there are for things like Certified Organic and Certified Compostable). It is up to consumers to ask these hard questions to ensure sustainability innovation is genuine rather than greenwashing.

Final Thoughts

When deciding between kraft and white corrugated materials, it&#;s essential to consider your brand&#;s image, budget, and environmental stance. If you&#;re aiming for a high-end, polished appearance with vibrant printing, white corrugated material is your best bet. On the other hand, if you want to exude a natural, eco-friendly vibe with cost-effectiveness, kraft is the way to go.

Remember, the choice between kraft and white isn&#;t just about aesthetics or cost &#; it&#;s about aligning the packaging with your brand&#;s values and message. Whichever you choose, ensure it resonates with your target audience and serves your product&#;s needs effectively.

If you are interested in corrugated boxes, then partner with Brown Packaging today to get started.

The company is the world’s best Biodegradable Packaging Manufacturer supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.