Nike's Adapt BB self-lacing sneakers let you tie your shoes ...

“The Nike Adapt BB marks a new frontier in sneaker innovation, allowing users to precisely adjust their fit through a mobile app or manual buttons on the shoe.”

I traveled across the country to Portland to experience Nike’s innovative Adapt BB sneakers, equipped with self-lacing and Bluetooth capabilities. Ironically, my guide wore a pair of Zoom Flys with laces that kept coming undone within minutes. This made me keenly aware of the problematic nature of traditional laces. He assured me it wasn't intentional nor a staged scene by Nike.

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The Technology Behind Adapt BB

Smart Adaptation to Your Feet

The Adapt BB sneakers are designed to adjust to the feet of wearers during activities such as basketball games. Imagine your feet swelling during a game; the sensors detect the changes and automatically loosen or tighten the laces without needing any manual intervention.

Extending Beyond the Traditional Shoe

Eric Avar, VP & Creative Director at Nike Innovation, emphasizes that these shoes are a step towards making footwear feel like an "extension of your body." Not just another shoe, Adapt BB represents a broader vision of synergy between body and tech.

Nike's Legacy in Self-Lacing Technology

While imaginary all-knowing shoes do not yet exist, the Adapt BB is closer to that dream than ever before. The sneakers aim to familiarize more people with app-controlled, smart footwear.

Features and User Experience

Charging and Maintenance

Unlike traditional footwear, the Adapt BB requires you to wirelessly charge the shoes, update companion apps, and manage battery replacements similar to a smartphone. This new level of care presents unique challenges, such as e-waste and tech degradation.

User Testimonials and Comparison

According to Nike's Dustin Tolliver, wearing the Adapt BB could be revolutionary, akin to using a TV remote for the first time. The Adapt BB follows in the footsteps of the HyperAdapt 1.0, but with significant improvements, including Bluetooth connectivity and the ability to customize the fit via an app.

Market Reception and Availability

Available for preorder now, the Adapt BB will officially launch on February 17th for $350 at Nike stores, online, and through the SNKRS app.

The Adapt BB (left) and the HyperAdapt 1.0 (right).

Historical Context

Nike has ventured into connected footwear before, with products like Nike+iPod and Nike+ Training. The Adapt BB represents the company’s effort to make adaptive fit mainstream.

Wearability and User Experience

The Adapt BB are difficult to slip into, especially for those with wide feet. Available only in men’s sizes ranging from seven to 15, the shoes exclude smaller sizes for women and younger athletes.

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The wireless charging pad.

Nike Launches Adapt BB, a Self-Lacing Basketball Shoe